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Common Threads

Common Threads is an interview series in which we explore the connections between the world of IRIS VON ARNIM and inspiring personalities.

For our Pre-Fall 2025 campaign, Maja Weyhe – model, creative, and long-time friend of the brand – stepped in front of the camera. In conversation with us, she shares her thoughts on style, her love of cashmere, and what true timelessness means to her.

For our Pre-Fall 2025 campaign, Maja Weyhe – model, creative, and long-time friend of the brand – stepped in front of the camera. In conversation with us, she shares her thoughts on style, her love of cashmere, and what true timelessness means to her.

Three words that capture the essence of IRIS VON ARNIM for you – what would they be?

Love – 

Freedom –

Adventure – 


A “Forever Sweater” is more than just a garment – it becomes a lifelong companion. What makes a true favourite piece for you, and which piece from the collection is yours?

A favourite piece elevates any outfit with understated elegance. With the right accessories, it can adapt in any direction. Timeless, always a statement. Chic with heels, effortlessly stylish barefoot. My favourite pieces from the collection are the classic IRIS VON ARNIM cashmere sweaters – both long- and short-sleeved.

A favourite piece is not just worn – it is felt. Describe the feeling when you have IRIS VON ARNIM against your skin.

Tradition, connection, warmth. You’re wearing a piece of family history. Soft fabrics envelop you, while the interplay of design and quality inspires femininity and confidence. It reminds you of the woman you want to be.

A favourite piece is not just worn – it is felt. Describe the feeling when you have IRIS VON ARNIM against your skin.

Tradition, connection, warmth. You’re wearing a piece of family history. Soft fabrics envelop you, while the interplay of design and quality inspires femininity and confidence. It reminds you of the woman you want to be.

Cashmere embraces, warms and endures – do you have a cashmere signature look?

Cashmere sweater and denim. Jewellery and accessories define the mood. Barefoot at home.

Cashmere embraces, warms and endures – do you have a cashmere signature look?

Cashmere sweater and denim. Jewellery and accessories define the mood. Barefoot at home.

Luxury is a feeling. What does luxury mean to you – and how is this reflected in the way the collection feels to wear?

For me, luxury means being out of reach of chaos. It’s not about excess, but about depth: time, calm, clarity. A state of inner lightness. Inner order. Peace. Living in harmony with your own values and needs. To me, IRIS VON ARNIM reflects this deeper understanding of luxury – beyond what’s visible – with its signature quiet elegance: timeless designs, exquisite materials, and soothing colours and patterns.

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