For over 45 years, Iris von Arnim has been synonymous with timeless luxury knitwear and exceptional craftsmanship. Based in Hamburg, our family-run company creates long lasting, pure cashmere pieces for true enthusiasts. We combine comfort and style in every collection, captivating with passion and attention to detail.
Become part of our team and help shape the future of our company. We are currently looking for a full-time position (40 hours/week):
E-Commerce & Digital Marketing Manager (all genders)
Key responsibilities:
- Plan and execute paid search and paid social marketing campaigns in line with budgets and targets.
- Monitor spend in line with budgets daily and steer to maximize ROAS. Be responsible for proactively finding areas of improvement.
- Develop, plan and execute email campaign calendar.
- Weekly execution of all email newsletters, ensuring alignment with overall brand messaging and sales objectives.
- Deliver day-to-day implementation and updating of all marketing calendar actions relating to ecommerce. Leading on the creation of onpage content and campaigns, working closely with the Marketing team to develop engaging content for the website and all digital channels.
- Monitoring of SEO integrity of the website and all new content.
- Analyze and report on content and campaign performance (paid and organic channels) weekly, monthly, and annually ensuring KPIs are being met. Ensure data is trusted and insights are used daily to drive marketing efficiency and effectiveness.
- Identify digital trends and conduct tests to optimize performance across website, email content and other campaign elements.
Key requirements:
- 2+ yearsā experience in performance marketing, with significant hands-on experience of implementation and optimization of ecommerce performance marketing campaigns. Experience of managing search, performance max and paid social (especially IG, FB)
- Advanced knowledge in Google Ads, GA4, Meta Business Manager. Experience with Youtube and Tik Tok would be a plus.
- Understanding of budget management, KPIs and how to manage performance to adhere to these for both Paid Search and Paid Social.
- Must have experience in building and creating email newsletters from copy and building layout to distribution and reporting, preferably within the luxury/fashion/lifestyle sector; Mailchimp experience is a plus.
- Photoshop and/or InDesign experience required.
- Proven experience in creating website content, i.e. landing pages, and working with content and ecommerce management platforms.
- Process driven with strong attention to detail and a focus on driving forward best practice as well as a ātest and learnā approach. Proven ability to problem solve.
- Data driven approach to marketing with excellent analytical and Excel skills.
- Excellent project and time-management skills with the ability to multi-task across projects and deliver to deadlines.
- Creative, innovative, agile and proactive.
- A passion for luxury retail/fashion would be a plus.
- Very good English and German skills are a must.
What you can expect:
- Family-Oriented Company Culture: A supportive work environment with flat hierarchies, where a motivated, highly skilled, and passionate team collaborates.
- Diverse Responsibilities: Exciting and varied tasks in close collaboration with the marketing team.
- Creative Work Environment: Space for your own ideas and creativity in our beautiful historic villa. We work intentionally on-site to achieve the best results for our collections.
- Opportunities for Development: We support professional and personal growth through regular feedback sessions and also offer in-house Italian courses.
- Structured Onboarding: A well-prepared onboarding process with tailored content.
- Permanent Employment: A secure position in a dynamic environment.
- Well-being: Enjoy the benefits of fitness programs (EGYM Wellpass).