Valentin's Letter
Resort 2023
Dear Friends,
we are heading to Vienna. In October, we are opening our first store on Neuer Markt, a beautiful square right in the centre.
It is a passion of my heart, for many reasons. I feel comfortable in this city. It's not so much the beauty, but more the sociability of the people. People still order the third bottle of wine after dessert, have an opinion on everything, are not always friendly, but direct and share their views. I like that. It's closer to me than always smiling at each other.
And they have style, the Viennese, a lot of it, with high standards, and a love for the nice things. I have a feeling they can indulge. In your own Viennese way. Somehow that suits us.
A store like this is a long process, with endless discussions between the many creative people in our house about the right board flooring, the handmade wall plaster that makes the walls so exciting, the special fabrics and every armchair and shelf. Iris, the designers, the retail team, we don't always agree. I like it this way.
In the end, it's all about touching, feeling, and the special feel of our materials. The store has to convey this feeling. Have we succeeded? I don't know yet. We are not finished yet as I write these lines. I'm a bit excited, though.
Thank God our team is in place. All Viennese. Often with that charm. Warm, clever, not too serious. I'm especially looking forward to the evenings with the team. Now all we need is for the builders to stick to our plan.
