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Common Threads

Common Threads is an interview series in which we explore the connections between the world of IRIS VON ARNIM and inspiring personalities.

For the second time, model Marlijn Hoek steps in front of the camera for an IRIS VON ARNIM campaign - this season for the Fall | Winter 2025 Collection. With her charisma, she embodies values such as naturalness, casualness and modernity. In the interview, she shares the feelings she associates with the brand and how the new collection makes her feel.

For the second time, model Marlijn Hoek steps in front of the camera for an IRIS VON ARNIM campaign - this season for the Fall | Winter 2025 Collection. With her charisma, she embodies values such as naturalness, casualness and modernity. In the interview, she shares the feelings she associates with the brand and how the new collection makes her feel.

How does it feel to immerse yourself in the world of IRIS VON ARNIM?

Stepping into the world of IRIS VON ARNIM feels like entering a place of timeless elegance, where precision meets passion. Every piece is telling a beautiful story about craftsmanship, radiating cozy yet refined luxury.

A favourite piece is not just worn – it is felt. Describe the feeling when you have IRIS VON ARNIM against your skin.

It’s like a second skin, very soft, light and protective. The cashmere glides luxuriously, offering warmth without weight. It leaves me feeling cherished and beautifully myself.

What emotions does the collection evoke in you?

The collection is a blend of serenity, confidence and intimate warmth. I experience calm from the soft cashmere; empowerment through pieces that are both exclusive and enduring & comforting

What are three words that capture the essence of IRIS VON ARNIM for you? 

Timeless -

Craftsmanship -

Made with love -

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