With her life's work, Iris von Arnim has redefined luxury knitwear and elevated cashmere to a way of life. This year, she celebrates her 80th birthday and can proudly look back on almost 50 years of fashion history. Explore the inspiring journey of the designer who, with her unparalleled passion and creativity, established a brand renowned globally for its understated luxury and the iconic "Forever Sweater."
Chapter I | Iris' Childhood and Youth
Chapter II | The Beginnings: How Iris Found Her Calling
āMaybe my persistence is my secret recipe. My will to survive, which likely had to be strongly developed due to my life story. A certain naivety and innocence is probably still part of my DNA.ā
Chapter III | The Breakthrough: The Birth of the Rainbow Sweater
Chapter IV | Development of the Brand: Iris Launches the First Cashmere Collection
Chapter III | The Breakthrough: The Birth of the Rainbow Sweater
Chapter IV | Development of the Brand: Iris Launches the First Cashmere Collection
"My strength lies in playing with colours, and they shine most beautifully in cashmere. My passion is experimenting with yarns, colours, and knitting techniques. I want to create something new, something unique."
Chapter V | The Cashmere Queen: Iris Grows Her Brand
Chapter VI | Iris and Valentin: The Family Business Looks to the Future
āIris von Arnim is 100 percent family-owned, and thatās how it will stay. The company is like a diamond that can still be polished. I built the Iris von Arnim brand and established it in Germany. Valentin and the team are leading it into the next generation.ā