PRE FALL 2025
The Pre Fall 2025 collection by IRIS VON ARNIM is a tribute to the individual style of strong women - an interplay of craftsmanship, modern zeitgeist and the unmistakable character of the brand. Maja Weyhe, a long-time friend of the brand, epitomises the look: effortless, stylish, authentic. Photographed at the magnificent Casterton Grange Estate in England, the campaign brings the collection and atmosphere into perfect harmony.
Every design starts with an idea - grown from the brand's rich archive. This is where history and innovation meet: new gauges, yarns and structures are combined to create a unique feel. The creative process is characterised by craftsmanship and intuition – always striving for the perfect balance between touch, quality and texture.
The ready-to-wear collection complements the iconic knitwear with modern silhouettes and high-quality materials. Delicate styles made from silk in natural tones and casual trousers in leather, velvet and luxury jersey complement the collection.
With this Pre Fall collection, IRIS VON ARNIM celebrates women in all their facets - style-conscious, independent and with an eye for the extraordinary. A collection that doesn't push itself to the fore, but emphasises personality.
"I have always created fashion I personally liked. Even from the very beginning, I only designed what I wanted to wear myself: nothing too artificial, nothing superficial. Just something genuine."
Iris von Arnim